Eleven years on licence

More than £1.5million is being spent to remind us not to drink and drive this summer.

There's a new ad campaign being launched today

The emphasis is on how long a conviction stays on your licence when you are caught by the police - 11 years.

In that time, the adverts tell us your heart will beat 400 million times .. You'll breathe enough air to fill 20 hot air balloons .. You'll eat enough potatoes to fill 6 phone boxes .. You'll drink 36 bathtubs full of water .. and you'll climb enough stairs to ascend Mount Everest twice.